Partnerships
Dynamic Football Guide considers collaborations that fit its focus on understanding association football. A useful partnership respects readers, keeps editorial work independent and makes commercial relationships easy to recognise.
Relevant collaborations
Possible collaborations include clearly labelled partner features, editorially separate explainers, event or project visibility, and placements for products or services relevant to football readers. We consider each proposal on its fit and clarity; describing an idea here does not mean it has been accepted or that a particular placement is available.
Clear labelling
Paid or partner material is identified plainly, including partner placements that appear across the publication. Labels should make the commercial relationship understandable before a reader engages with the material. We do not present paid content as independent editorial work.
Editorial boundaries
Partners do not choose our conclusions, secure favourable coverage or control independent articles. We may decline a proposal that does not suit the publication or would confuse readers about who created the material. To propose a collaboration, use the Contact page and describe the idea, intended format and relevant audience.
A formation is a question, not an answer
Numbers can help us start watching, but players keep changing the picture. We look for the choices and spaces that explain what happens next.